“I live in a world of infinite possibilities, preferring to see things not just as they are but what they could be. Invest in yourself, achieve your true potential.”
asil attar - turban thinker
Asil Attar is a highly successful Forbes award-winning CEO and entrepreneur who has made a significant impact in the fashion industry through her innovative approach to business. With over 28 years of experience in the industry, she has worked with over 250 of some of the world's most well-known and respected brands, such as Harrods, DKNY, Juicy Couture to name a few. Her strategic thinking and track record have placed her at the top of her game.
Known as ‘The Hybrid’ for her innate ability of understanding both the commercial and creative nuances of a business has often placed her in the role of both CEO and Chief Creative Officer. this unique skill has allowed to forge strong relationships in the business of fashion with both executives and creatives.
Attar's emphasis on understanding the culture of the countries where brands operate, and tailoring products and marketing strategies accordingly is a testament to her keen business acumen. Additionally, her focus on collaboration within the industry and helping small brands succeed demonstrates her commitment to giving back to the fashion community.
As a role model for aspiring entrepreneurs and business leaders, Attar's friendly and approachable demeanor exemplifies the importance of building strong relationships with clients and partners to achieve success.
Her passion for empowerment and social responsibility further underscores her personal values and principles, which form the foundation of her work ethic and those that work with her.